Know what wins on social video in your market, and brief it in 48 hours.
Klypps watches every video and post from your brand, your competitors and your creators — then turns the evidence into briefs your team can shoot. Built for APAC.
Pre-launch. No fake logos, no invented numbers — the screens below are the real product.
Agencies stitch together three tools and still brief on gut feel.
A social listening tool for mentions, a scraper for competitor posts, a spreadsheet for creators — and a strategy deck assembled the night before the pitch. None of it answers the only question a creative team has: what should we make next, and why will it work here?
Connect channels
Point Klypps at public YouTube, TikTok, Instagram and Facebook channels — yours and up to four competitors'. First sync covers the last 12 months.
AI watches everything
Every video, static and carousel gets a structured creative analysis: story arc and beats, hook, brand-reveal timing, emotional curve, language mix — plus comment mining at scale.
Get market-led briefs
Weekly market signals, competitor moves and audience demand become draft briefs with the evidence cited — safe bet and bold bet variants included.
Every video, read like a strategist reads it.
Creative Intelligence
- Story arc and beat timeline for every video
- Hook type and strength, scored
- Brand-reveal and product timing vs performance
- Emotional curve, pacing and language mix
- Statics and carousels analysed too — layout, offer slide, narrative flow
Competitor Intelligence
- Cadence, platform mix and content pillars per competitor
- Arc and tone mix compared head-to-head
- Paid-ad timelines — ads running 3+ weeks are probably working
- A whitespace map of what nobody in the category is doing
Market Pulse
- A weekly digest of what moved in your market
- Competitor moves, breakouts and rising formats
- Audience demand mined from comments
- APAC cultural calendar: paydays, ber-months, Undas and more
Briefs with evidence
- Drafted from real signals, your winning patterns and your ICPs
- Hook and story-arc recommendation with a beat outline
- Safe bet and bold bet variants
- Version history, PDF and Markdown export, read-only share links
Influencer Intelligence
- An overperformance index for every creator
- Paid vs undisclosed partnerships
- Creator overlap with competitors
- Recommended creators for your category
Audience & ICP
- Comment mining: themes, emotions, requests and complaints
- Menu-item mentions, nostalgia and OFW signals
- Auto-clustered personas with anonymised quotes
- ICP builder that scores your content against each segment
Every chart ends in a "so what".
Dashboards don't win pitches — findings do. Every Klypps screen ends in a written findings panel, and every finding links to the exact posts it's based on. If a number is estimated or AI-inferred, it's labelled. If public data can't show it, we say so.
Global tools read views. Klypps reads the market.
Language
Understands code-mixing — Taglish, Bahasa, Thai — in captions, transcripts and comments, and scores the mix against performance.
Occasions
Paydays on the 15th and 30th. Ber-month Christmas from September. Undas, Holy Week, rainy season. The calendar your audience actually lives by.
Creators
Local creator ecosystems and tier economics, not a global top-100 list.
Content & creative agencies
Win pitches with market evidence, defend retainers with weekly proof, and hand production teams briefs they can shoot.
Learn moreInfluencer agencies
Pick creators on overperformance, not follower counts — and show brands the receipts.
Learn moreBrands
See your category the way your competitors' agencies see you.
Learn moreEvery number carries its source.
Each metric is badged API, scraped, estimated, manual or AI-inferred, with a confidence level. Sample data is labelled SAMPLE DATA and can never be mistaken for real.
What public data can't show — and we won't pretend it does:
- Spend and impressions on competitors' commercial ads
- Watch time and retention curves
- Stories older than 24 hours
- Private audience demographics
Straight answers
What is Klypps?
Klypps is AI creative intelligence for social video. It connects to public brand and competitor channels, analyses every video and post — story arc, hook, brand-reveal timing, language mix, comments — and turns that evidence into creative briefs for your market.
Where does the data come from?
Public data only: the YouTube Data API and public scraping of TikTok, Instagram and Facebook profiles, pages and ad libraries. Every metric in the product carries a source badge and a confidence level, and we tell you what public data can't show — like spend, impressions or watch time.
Which markets does it cover?
Klypps is built for APAC. The analysis understands local languages and code-mixing (Taglish, Bahasa, Thai), local occasions like paydays and ber-month Christmas, and local creator ecosystems.
Is Klypps launched?
Not yet — we're pre-launch and working with a small group of design partners. There are no customer logos or case studies on this page because we won't invent them. The product screens you see are the real product.
What is the free competitive audit?
Send us your brand and up to four competitors. Within 48 hours we run a real Klypps audit over the last 12 months of public content and walk you through the findings and a sample brief, on a call.
How much does it cost?
We haven't published pricing. Design partners shape the product and get founding terms; everyone else can start with the free audit.
See your market the way Klypps sees it
We're pre-launch and onboarding a small group of design partners across APAC. Book a demo, or send us your brand and up to four competitors and we'll run a free 48-hour competitive audit on real public data.
- Real public data — no made-up numbers
- Findings with the evidence linked
- A sample brief you can use Monday morning